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At The Music Connection, we are always growing and consistently adding new inventory. We hope to continue to be a vibrant and supportive resource for the local music community. We have five employees (we call them Music Connectors) on staff on staff here at the The Music Connection Chico location, and most of them are also part of the local music scene.

The only CDs on sale are those of local bands. Music Connection employees - we call them the Music Connectors - are friendly and knowledgeable. So come in and get to know them.
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I am currently now teaching middle school English full time but you can still find me working occasionally with the Connection crew. These guys are my family! I play and teach piano and violin. I also really enjoy teaching voice lessons and having my students be able to learn what made them love music in the first place.
The Music Connection building at 3086 Bechelli Lane has been a local music landmark for over 40 years. The iconic Bernie's Guitar opened there in 1974, run by local music legend Bernie Baker. For 38 years he gave lessons, tuned instruments, outfitted musicians with the tools they needed, played and recorded jazz, and provided live performance space for local musicians.
Music Connection employees - we call them the Music Connectors - are friendly and knowledgeable. So come in and get to know them. They're always happy to help you with instrument choices, accessories, and general music chat. Manager Bernie Baker is a music legend about town. You can hear his smooth jazz band or duo most Saturday nights, with a distinctive sound that makes old standards sound fresh and new. Pick up his CD here at The Music Connection and talk music with someone who has many tales to tell.
The Music Connection is your family-friendly music store. Our waiting area has toys and an array of seating so parents and siblings can wait comfortably for their music student. Students may also wait safely in the waiting area before and after lessons. We like to think of ourselves as one big family -with diverse musical tastes!
Reviews (9)
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The Pandra
Apr 23, 2022
The new shop is amazing with the same great service. Love that it's now in downtown with off street parking.
Jeff Zabelski
Mar 27, 2022
A magnificent new home for The Music Connection! I'm impressed. Best wishes for the wonderful owners and staff. Chico is a better town because of The Music Connection, and it's been that way for many years!
Alex
Feb 22, 2022
Music Connection has been a lifelong champion for music personally and in the community. Bruce and Sally and the staff are always as kind, helpful and generous as can be.
Dragos Bujor
Jan 16, 2022
I highly recommend Music Connection to anyone who is looking for good musical equipment, music lessons and or need's guitar work! They just did an awesome job on my guitar as it had some very extensive work and it sound's amazing now! The staff here are reliable, friendly and the work is reasonable! I've been coming to them for year's for my musical need's and I am always a happy customer!
Ryan Ericson
Dec 12, 2021
The Music Connection rocks! I highly recommend Dan. He taught me how to drum when I was a kid and now at 25 I just bought a Yamaha Stage Custom with help of Dan because I miss drumming a lot. Friendly staff and good equipment too!
Sydney Dillon
Sep 12, 2021
This place is great! They were so nice to me over the phone and fixed my guitar right up no problem! Wonderful customer service and very knowledgeable staff!
Jordan Merwin
Apr 04, 2021
Took my guitar here for a setup, and a few days later also had the setup tweaked and some faulty pickups on my acoustic-electric guitar fixed as well. The prices were fair, and the staff was very friendly, helpful, and clearly super knowledgeable, which is helpful as a new player that doesn't know anything! This shop is 100% going to be my go to from now on, and I'd recommend it to anyone in Chico.
Ericka Negrete
Mar 07, 2021
My fiance and I went in to have his guitar restrung today, it was after 6 pm and Ian took it and did it on the spot. Skyler was also super helpful with taking his info to pass on to an guitar teacher. Also the price was great. So glad we came here instead of The Guitar Center.
Eilene Franco Brooks
Feb 03, 2021
The staff at Music Connection is extremely helpful and knowledgeable. I asked to have my guitar converted to a left-handed guitar and they did it for a very reasonable price. It looks and plays like new!